What Are the Benefits?

Of course, if you are going to retain the interest of your audience beyond that first few seconds of that captivating introduction or charismatic image you are going to have to quickly answer the question: "What is in it for me?.  You are going to have to say something the will rip their attention away from that intriguing newspaper  or magazine article, movie, video, CD, or  Web site -- in addition to personal anxieties or interests.. In this information age it is not easy.

Capture Their Interest

Listen to or reader any advice from experienced speakers and one of  the things they will advise you about is the absolute necessity to capture the interest of your audience. This, of course,  is not always easy. In his book  How to Connect in business in 90 seconds or less, author, Nicholas Boothman, reminded readers that you have, at most, 90 seconds to connect with your audience, whether it is one person or hundreds -- after that you are toast in that presentation.  While he seems to have in mind the need to make people receptive to you and your ideas rather than the content of your presentation -- basically the need to have an attractive  or charismatic personality in connecting with your audience.  there is also the matter of content; we will be talking about both in the time ahead.

Capture Their Interest