What Are the Benefits?

Of course, if you are going to retain the interest of your audience beyond that first few seconds of that captivating introduction or charismatic image you are going to have to quickly answer the question: "What is in it for me?.  You are going to have to say something the will rip their attention away from that intriguing newspaper  or magazine article, movie, video, CD, or  Web site -- in addition to personal anxieties or interests.. In this information age it is not easy.