Imitate Direct Mail Copy Writers Before Making Your Presentation

Instructors at American Writers and Artists stress two things: the need to learn as much as you can about both products and prospects your are writing to – learning not only about their general background such as age, education, income level and buying habits but also the core emotions or issues that keep them up at night. The goal is to actually be able to visualize your audience and how they would respond to problems – actually visualizing the nervous twitch on their face and other stress mannerisms. Then you will know how to write to them with words and ideas that will not only interest them but also motivate them to action.

 

As a writer and speaker you might not want to go that farther or even have the opportunity to learn that much about your audience. You should, however, learn as much as you can before writing and making your presentation.

If you are giving your speech, presentation, or seminar to a specific group of business people or professionals take the time to learn as much about their concerns and interests and interests as possible.

Then you will be able to focus your research and writing and come up with information and ideas that really help them. What direct mail writers call "golden nuggets" of information that will be loaded with beneficial ideas that your audience can really use to solve problems or accomplish goals.

 

All of this is where Mind Mapping techniques developed by Tony Buzan can be very useful – to analyze your audience, research information good make and outline your presentation.