When dealing with sensitive or important issues you need to speak with convictions if you want your audience to consider serious what you are saying -- and then act on it. The key is to use language that reflects that conviction.
That means, however, that you must take the time to understand your material and are moved by it yourself first. Before you say your first word you be fully convinced of the truthfulness and value of what you are going to tell your listeners.
Obviously just copying material from the Web or from some printed source and then just reciting that will not work.
Although we live in the electronic age the best way to absorb and understand your research material when preparing your speech or presentation is still in write your drafts by hand, stopping to think about what it all means -- as well as what each word the writer of the source material used means.
Either that or do you information analysis in that mind map form.
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