We've all heard the value of selling your ideas through story or anecdotes, a very powerful way to attract the attention of your audience as well as drive your points home.
This was value dramatically illustrated through a recent Zip Lock bag commercial which includes humorous episodes of a housewife trying to break up pieces of frozen meat to make a meal for her family.
The ad takes us through various phases of her fight from using a chain saw to cut it up to answering the door to a construction man with a huge crane mounted building demolition ball she had ordered to help her break up the meat.
She doesn't have to use this because she has just discovered Zip Lock bags which enables her to freeze her meat in small individual portions.
It is a very humorous story (remember the power of humor too) which helps us to remember the final solutions to such kitchen problems -- Zip Lock bags.
We can use such effective story telling our our presentations and speeches as well -- just plan your humorr and and relevant stories carefully
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