Some very powerful and memorable expressions have come out of the mouths of world leaders like Sir Winston Churchill, with his motivating words, We shall fight ...." in a clear, concise fashion.
That doesn't mean you always have to write in a simple fashion. You're sentences should have a lot of variety, packed with good illustrations, examples and colourful metaphors and similes to make your presentations and speeches interesting, convincing, persuasive, and memorable, but they should be kept clear and concise -- that is with no more words than necessary.
Arch Lustberg, in his classic book Winning When It Really Counts gives good examples of just what this means -- first a long-winded version:
"It is incumbent on us to ensure that the principles outlined and espoused in the manual of management procedures should be adhered to an implemented."
And then in the abridged, concise version: "We've got to follow the manual."
Keeping it clear and concise is the best goal. That is what Winston Churchill did in his speeches with a word choice that suited his purpose and situation and what you should be striving for as well.
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