Imitate This In Your Speech Writing

Although this was quoted in the on-line edition of  the Accelerated Program for Six Figure Copy Writing by AWAI It is a practice you could imitate in your successful speech writing career;.

In an "Insider Tip" box  the editors included a tip from Stephen Kimball, featured in their Copywriting Genius: The Master Collection Kimball said:

"I like to sit back and imagine the audience. I imagine their life, their struggles, what might might not be inclined to buy. I love to fill my mind with conversations I can use when I write."

By imagining your audience in this or similar ways can help you to write copy that will really educate, persuade, and motivate them.

Stats For Your Presentattions

Following are some statistics you might be able to use in your presentations. Why not take a look?

First of all, according  to PEW Research in the United States 13 percent of cell phone users are faking it -- to avoid having to interact or talk to others around them.

According to BBC News  the Arctic sea ice is covering less and less of the ocean with the last five years having the least amount of summer ice on record.

There is still a fair amount of agricultural land in Africa according to the  The Witness  of South Africa with close to  47 percent of Africa's arable land remaining  uncultivated.

The spread of legally recognized same sex couples continues to grow with  the Nerthlands, Belgium, Canada, Spain, South Africa, Norway, Sweden, Portugal, Iceland and Argentina  all recognizing such marital unions   over the last decade reports  Family Relations
in the United States.

The Key to Success

I saw a very catchy tag line on a print or Web-site advertisement the other day ( I actually forget where I saw it) but it holds the key to successful communication  between you and other persons.

It was: "Listen. Reflect. Act" And that is the key to effective communication between you and your audience.  If you handle the first two parts properly then the success of third will be be --almost -- automatic.

A Powerful Communicator to Imitate

In addition to  successfully exploring and charting about four million square kilometers of North American David Thompson also had communication skills worth imitating.

Rosemary Neering, in her feature " The enigmatic explorer"  in   the Spring 2009 edition of  British Columbia  Magazine  quotes author and medical officer John Bigsby on this who said:

"No living person possesses a tithe of his information respecting the Hudson's Bay countries....he has a very powerful mind and singular faculty of picture-making. He can create a wilderness and people it with warring savages,  or climb the Ricky Mountains with you in a snow storm, so clearly and palpably that only shut your eyes and you hear the crack of the rifle, or feel the snow flakes melting on your cheeks as he talks."

To do this he had to create these images in his own mind first and then find the right words and images to recreate them for his readers and listeners making use of all of the senses.

With practice we can do the same.