Although this was quoted in the on-line edition of the Accelerated Program for Six Figure Copy Writing by AWAI It is a practice you could imitate in your successful speech writing career;.
In an "Insider Tip" box the editors included a tip from Stephen Kimball, featured in their Copywriting Genius: The Master Collection Kimball said:
"I like to sit back and imagine the audience. I imagine their life, their struggles, what might might not be inclined to buy. I love to fill my mind with conversations I can use when I write."
By imagining your audience in this or similar ways can help you to write copy that will really educate, persuade, and motivate them.
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