Create Genuine Enthusiam for Your Topic

Enthusiasm for your topic is one of the keys that will enable you to convince and motivate your audience to follow your suggestions but it cannot be faked. As one pundit said: "You must be a product of your product or service." And that that goes for your advice as well.

You must be a living example , in other words, of the benefits of using that product or service or following a particular philosophy or belief.

To put in another way you must have and show complete belief in whatever it is that you're talking about.. It cannot be faked. Your audience detect that almost immediately.