Discover Your Audience and Objective With Clustering and Mind Mapping

As they say before you begin any writing or communcations project you should first know your audience and what you want to accomplish before you put pen to paper or fingers to keyboard. And that is true. You have to know both if you want to succeed.

And the best way to accomplish both is make use of Clustering and Mind Mapping -- as illustrated by both Gabriele Rico, Ph.D. in her books such as Writing the Natural Way and Web site www.gabriele rico.com and Tony Buzan the creator of Mind Mapping in his many books on the sucject and his Web site www.buzanworld.com

Both Clustering and Mind Mapping(r) are excelent ways to explore both your intended audience and what you want to say. or write.

With clustering you write your central topic in the centre of of a piece of paper ( the bigger the better) and letter ideas radiate out from it in balloons connected by spokes or arms in free association style.

Mind Mapping is similar but instead of the balloons you create main ideas on branch-like arms radiatin out from a central image like the branches on a tree. You try to create the main and supporting ideas as vividly as possible through the use of images to create or illustsrate the main and supporting ideas.

Both of these techniques or invaluable invisible collaborators during all stages of your idea generation, researching, writing, editing and presentation journey. Make good use of them