There is nothing that will destroy your credibility -- or the credibility of the organization your represent faster than inaccuracy.
Double check everything. Make sure not only that you have understand and written everything down correctly when doing research in some publication or other source or interviewing somebody -- but -- also do research on the experts you are quoting.
Always question their credibility as an expert. What is their track record as an expert in their field? How honest are they known to be in the information they present as proven facts?
Assume nothing. Experts, especially medical researchers and doctors have a tendency to make up things -- at times -- to asppease the huge pharmaceutical and other corporations funding their initial research.
Don't be tempted to try and cover over dubious information or worse yet -- information you know is very dramatic -- but not totally true.
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