Powerful presentations can take many formats -- including story telling.
Many persons are using this technique to create oral histories about themselves and their companies including its services to persuade people to either hire them or to try their services or products.
An excellent guide is Tell to Win connect, persuade and triumph with the hidden power of story by Peter Guber.
The cover copy for this books says: Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories -- those created with a specific mission in mind -- are abosolutely essential in persuading others to support a vision, dream, or cause." How true!
While teaching a security course I found this out personally when students told me. "Thank you. By using so many stories to illustrate the main points you have made it so much easier for us to remember things."
And of course oral history or story telling is also a powerful tool in passing on oral histories of families from grand parents and parents to children to create priceless histories not only of families but also of this country.
It is is definitely a skill worth building and using if you are not already a story teller. As Peter Guber says in his book:
"As I look back on my four decades in business, I see that persuading customers, employees, shareholders, media,, and partners through telling to win has been my single biggest competitive advantage."
Make it yours!
(For more information on story telling in social settings click on: www.vancouverstorytellers.org and www.storytellers-conteurs.ca/)
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