In the November 2011 edition of Success magazine Guy Kaswasaki in t he article " The Art of Changing Hearts & Minds" by John H. Ostdick gives a perfect example, if outrageous example of how the right information and words can motivate people.
In the article Guy Kawasaki, talking about creative a likable image gives the example of the first wife of Steve McQueen's first wife, Neile , who was on a trip to a race with McQueen and Paul Newsman in 1963.
Kawasaki relates how, "On the way back, she had to go to the restroom, so they pulled into a service station. The line for the ladies' room was long, so she told the women ahead of her there was a car full of movie stars parked nearby, and they all scrambled. 'This was a win-win: Neile got into the bathroom, the girls met some famous movie stars and the men got back on the road in less time.' "
A bit sneaky no doubt. But she did illustrate just how powerful the combination of ideas and the right words can be.
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